Influencer marketing is the current favorite child in the marketing world. But as much as marketers know they need to use influencer marketing, it is hard to prove the results that influencers can drive sales to stakeholders. Many brands have found workarounds such as tracking...
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Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United...
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Starting today, all users on Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their...
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Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in...
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With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The advertising industry has long relied on the IDFA, a.k.a. identifier for advertisers, which is a...
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Social media is no longer optional for businesses to succeed. Today, it has become a mandatory element to any business’s marketing plan. How many times have you found a product you need, or a service recommended by a friend while scrolling through your newsfeed? Know...
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Apple has announced changes within its iOS 14 update that will impact the way Facebook can receive and process conversion analytics from tools such as its Facebook pixel. This may affect mobile app advertising in addition to web conversion statistics to optimize, target and report...
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Alphabet Inc, parent company of Google and several former Google subsidiaries, announced last week that it plans to stop using or investing in tracking technologies that uniquely identify web users as they browse the internet. Coming from the world’s biggest digital advertising company, this decision...
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Magento is a long-standing leader amongst mid-market and enterprise eCommerce platforms. However, deciding between Magento’s available software licenses can be challenging, even for experienced eCommerce insiders.
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Digital Marketers are always excited to hit the ground running on new campaigns and projects, but some issues can quickly turn into roadblocks. Luckily, some basic strategic planning can help you avoid throwing time and money into marketing campaigns that lack a solid foundation. Here...
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Oracle NetSuite has officially declared “end of life” status for its email marketing software, the Bronto Marketing Platform. But what exactly does “end of life” mean? Well, “end of life”, or EOL, is a term used by software vendors to indicate their product and/or version’s...
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Apple has announced a new program that will benefit small business app developers. The new program is called “App Store Small Business Program”. This program will reduce the fee app developers have to pay on iOS from 30% to 15% and will officially launch on...
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