Social media is no longer optional for businesses to succeed. Today, it has become a mandatory element to any business’s marketing plan. How many times have you found a product you need, or a service recommended by a friend while scrolling through your newsfeed?
Know Your Audience
The first step in any marketing plan is to know your audience. If you don’t know who you are trying to reach with your message, then you’ll be shooting in the dark and hoping you catch something.
Once you have your target audience down, you’ll be able to determine the best platform to reach them on. Younger Gen Z audiences are more prominent on channels like TikTok and Snapchat, but Millennials are more abundant on Facebook and Twitter.
Don’t know where to start? Begin with the data that you already have on your existing customers. Use social media analytics to dive deeper into the information to micro-target your audience ensuring your messages reach those more likely to be interested in your business.
Measure Your Engagement
The key aspect of social media is engagement making it more of a conversation than an advertisement. Social media thrives on likes, comments, shares, click-throughs, tags, etc. Having this data on your posts can help you determine what messages your consumers are resonating with most. You’ll be able to communicate in similar ways or make changes to content moving forward to get the most out of social channels much quicker than you could for a billboard.
Share, Share and Share
One of the key factors that make a marketing plan succeed is the frequency of the messages that reach the audience. Think about how many times you have to see that Facebook ad before you finally buy those shoes.
You’ll want to post regularly to keep your pages active and also switch up the content in your social media ads. When consumers see ads on social media, they are more likely to visit your page. If they don’t see recent posts on the page, they won’t be confident that your business is still open or selling products.
Social media can work for everyone. Keep posting and learning as you go with the help of an expert team like Wizard Digital Marketing. Contact us today to learn more about how we can help you succeed with your business on social media.