posts by: Seth Rand

PPC For Business

As consumers spend more of their time online, more businesses are beginning to take advantage of digital advertising to create a high-impact marketing strategy. Although, this presents just one problem: advertising is often expensive, especially for small businesses.  Pay-per-click advertising, or PPC, is a low-cost...

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SEO for business

When was the last time you saw a phone company “white” or “yellow” pages directory, let alone flipped through one to find the person or business you needed? When did you last consult a multi-volume encyclopedia or other reference book? For many, the answer is...

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Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United...

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Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in...

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Social media is no longer optional for businesses to succeed. Today, it has become a mandatory element to any business’s marketing plan. How many times have you found a product you need, or a service recommended by a friend while scrolling through your newsfeed?  Know...

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