As consumers spend more of their time online, more businesses are beginning to take advantage of digital advertising to create a high-impact marketing strategy. Although, this presents just one problem: advertising is often expensive, especially for small businesses. Pay-per-click advertising, or PPC, is a low-cost...
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When was the last time you saw a phone company “white” or “yellow” pages directory, let alone flipped through one to find the person or business you needed? When did you last consult a multi-volume encyclopedia or other reference book? For many, the answer is...
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Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in...
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Alphabet Inc, parent company of Google and several former Google subsidiaries, announced last week that it plans to stop using or investing in tracking technologies that uniquely identify web users as they browse the internet. Coming from the world’s biggest digital advertising company, this decision...
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Google My Business is testing Call History, an exciting new feature that will allow businesses to track customer phone calls that are associated with and linked to Google Search/ Google Maps.
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Wizard Digital Marketing is excited to announce their expansion into Nashville, Tennessee!
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The COVID-19 pandemic has forced many large and small businesses to transfer to remote work. Aside from these businesses, the majority of the population has also transitioned to staying at home, working remotely and virtual learning. Since people are at home, it is more convenient...
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Core Web Vitals metrics will start to impact rankings in 2021. Google announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have...
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Let Wizard Digital Help Get You Started Our friends at Google and our team here at Wizard Digital recognize that the retail sector has faced many threats over the past few years, which have only increased during this pandemic. With most physical stores shuttered, digital...
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