Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United...
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Starting today, all users on Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their...
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Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in...
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Social media is no longer optional for businesses to succeed. Today, it has become a mandatory element to any business’s marketing plan. How many times have you found a product you need, or a service recommended by a friend while scrolling through your newsfeed? Know...
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Apple has announced changes within its iOS 14 update that will impact the way Facebook can receive and process conversion analytics from tools such as its Facebook pixel. This may affect mobile app advertising in addition to web conversion statistics to optimize, target and report...
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Alphabet Inc, parent company of Google and several former Google subsidiaries, announced last week that it plans to stop using or investing in tracking technologies that uniquely identify web users as they browse the internet. Coming from the world’s biggest digital advertising company, this decision...
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Oracle NetSuite has officially declared “end of life” status for its email marketing software, the Bronto Marketing Platform. But what exactly does “end of life” mean? Well, “end of life”, or EOL, is a term used by software vendors to indicate their product and/or version’s...
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Apple has announced a new program that will benefit small business app developers. The new program is called “App Store Small Business Program”. This program will reduce the fee app developers have to pay on iOS from 30% to 15% and will officially launch on...
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Google My Business is testing Call History, an exciting new feature that will allow businesses to track customer phone calls that are associated with and linked to Google Search/ Google Maps.
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Wizard Digital Marketing is excited to announce their expansion into Nashville, Tennessee!
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We are very excited to see new advancements to driving these lower-funnel actions like online sales.
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With so much coverage on the election, how do you get your ads to stand out and reach the right target audience?
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