While many marketers and businesses alike had a gut feeling, Facebook finally said it has been underreporting advertising results on Apple iOS devices. The statement caused the social media giant’s shares to take a toll of 3.7%, reaching $344.32 in morning trading sessions. In a...
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Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United...
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With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The advertising industry has long relied on the IDFA, a.k.a. identifier for advertisers, which is a...
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Apple has announced changes within its iOS 14 update that will impact the way Facebook can receive and process conversion analytics from tools such as its Facebook pixel. This may affect mobile app advertising in addition to web conversion statistics to optimize, target and report...
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