With gas prices rising and inflation showing no signs of stopping, customers have been changing their shopping habits accordingly. It might not be what you’re thinking, though. To help cut costs, shoppers have been turning more and more to ecommerce. However, shopping online offers more...
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Brands advertising commercials in Super Bowl LVI have reportedly spent a whopping $6.5 million for a 30-second spot. That price tag makes this year the most expensive game for advertising to date. To put that into perspective, $6.5 million in the digital arena can afford a...
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Consumer purchasing habits can be a mysterious thing. Scientists don’t know how a bumble bee flies, as its aerodynamics are all wrong. And why, during the most challenging holiday shopping season anyone can remember, did sales hit unheard-of peaks, even though many shelves were bare...
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With so much coverage on the election, how do you get your ads to stand out and reach the right target audience?
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Instagram’s latest video feature is now available in the United States and 50 other countries. The Reels feature was launched in Brazil in late 2019, but earlier this week, Instagram released the feature in the U.S. So, what does this mean for brands and businesses...
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