How Digital Advertising Growth Has Changed in 2022 You probably already know that social media platforms like Facebook, Twitter, and Instagram earn the majority of their revenue from digital advertising. But what if we told you that the trends of where advertisers are spending their...
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An eCommerce store’s success relies heavily on collecting and analyzing its metrics. As a business owner, it would be difficult to make informed decisions or understand your store’s performance without this data. With the right formulas, you can quickly identify issues, assess your profit, gauge...
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Imagine being able to immerse your customers in an experience that was uniquely yours. Now you can with the Metaverse. The Metaverse is the future of marketing. There’s a lot to explore, and it’s packed with opportunities. But is it just for the big brands?...
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As consumers spend more of their time online, more businesses are beginning to take advantage of digital advertising to create a high-impact marketing strategy. Although, this presents just one problem: advertising is often expensive, especially for small businesses. Pay-per-click advertising, or PPC, is a low-cost...
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Consumer purchasing habits can be a mysterious thing. Scientists don’t know how a bumble bee flies, as its aerodynamics are all wrong. And why, during the most challenging holiday shopping season anyone can remember, did sales hit unheard-of peaks, even though many shelves were bare...
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When was the last time you saw a phone company “white” or “yellow” pages directory, let alone flipped through one to find the person or business you needed? When did you last consult a multi-volume encyclopedia or other reference book? For many, the answer is...
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No one will argue that the pandemic has shifted the way businesses reach their customers. Now that we are starting to see the world going back to normal, can businesses shift back to how they were marketing their products/services before the pandemic? Not exactly. While...
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With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The advertising industry has long relied on the IDFA, a.k.a. identifier for advertisers, which is a...
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Google My Business is testing Call History, an exciting new feature that will allow businesses to track customer phone calls that are associated with and linked to Google Search/ Google Maps.
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Wizard Digital Marketing is excited to announce their expansion into Nashville, Tennessee!
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With so much coverage on the election, how do you get your ads to stand out and reach the right target audience?
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We know that your business works hard to keep your customers happy. You work relentlessly to develop new products and features to meet your customers’ needs and connect with each of them individually. But even with the best customer service, your company is bound to...
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